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Festival WhatsApp Campaign Calendar

Dates below are for 2027. Lunar festivals follow the calendars cited on the page and should be confirmed locally. Moon-sighting festivals are marked tentative.

  • Lohri · 2027-01-14

    North

    1. Teaser (10 days before): Hi {{1}}, Lohri edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Lohri edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Lohri edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Pongal · 2027-01-15

    South

    1. Teaser (10 days before): Hi {{1}}, Pongal edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Pongal edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Pongal edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Makar Sankranti · 2027-01-15

    West

    1. Teaser (10 days before): Hi {{1}}, Makar Sankranti edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Makar Sankranti edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Makar Sankranti edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Republic Day · 2027-01-26

    All India

    1. Teaser (10 days before): Hi {{1}}, Republic Day edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Republic Day edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Republic Day edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Maha Shivaratri · 2027-03-06

    All India

    1. Teaser (10 days before): Hi {{1}}, Maha Shivaratri edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Maha Shivaratri edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Maha Shivaratri edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Eid al-Fitr · 2027-03-10 · tentative

    All India

    1. Teaser (10 days before): Hi {{1}}, Eid al-Fitr edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Eid al-Fitr edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Eid al-Fitr edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Holi · 2027-03-22

    North

    1. Teaser (10 days before): Hi {{1}}, Holi edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Holi edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Holi edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Tamil New Year · 2027-04-14

    Tamil Nadu

    1. Teaser (10 days before): Hi {{1}}, Tamil New Year edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Tamil New Year edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Tamil New Year edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Eid al-Adha · 2027-05-17 · tentative

    All India

    1. Teaser (10 days before): Hi {{1}}, Eid al-Adha edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Eid al-Adha edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Eid al-Adha edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Raksha Bandhan · 2027-08-17

    North

    1. Teaser (10 days before): Hi {{1}}, Raksha Bandhan edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Raksha Bandhan edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Raksha Bandhan edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Independence Day · 2027-08-15

    All India

    1. Teaser (10 days before): Hi {{1}}, Independence Day edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Independence Day edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Independence Day edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Janmashtami · 2027-08-25

    All India

    1. Teaser (10 days before): Hi {{1}}, Janmashtami edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Janmashtami edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Janmashtami edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Ganesh Chaturthi · 2027-09-04

    West

    1. Teaser (10 days before): Hi {{1}}, Ganesh Chaturthi edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Ganesh Chaturthi edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Ganesh Chaturthi edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Onam · 2027-09-12

    Kerala

    1. Teaser (10 days before): Hi {{1}}, Onam edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Onam edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Onam edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Navratri · 2027-09-30

    West

    1. Teaser (10 days before): Hi {{1}}, Navratri edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Navratri edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Navratri edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Dussehra · 2027-10-09

    All India

    1. Teaser (10 days before): Hi {{1}}, Dussehra edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Dussehra edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Dussehra edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Karwa Chauth · 2027-10-18

    North

    1. Teaser (10 days before): Hi {{1}}, Karwa Chauth edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Karwa Chauth edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Karwa Chauth edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Diwali · 2027-10-29

    All India

    1. Teaser (10 days before): Hi {{1}}, Diwali edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Diwali edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Diwali edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Bhai Dooj · 2027-10-31

    North

    1. Teaser (10 days before): Hi {{1}}, Bhai Dooj edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Bhai Dooj edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Bhai Dooj edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Chhath Puja · 2027-11-04

    East

    1. Teaser (10 days before): Hi {{1}}, Chhath Puja edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Chhath Puja edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Chhath Puja edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

  • Christmas · 2027-12-25

    All India

    1. Teaser (10 days before): Hi {{1}}, Christmas edits are coming from {{2}}. We will send one offer, not a daily blast. Reply STOP to opt out.
    2. Offer (3 days before): Hi {{1}}, the Christmas edit is live: {{2}} until {{3}}. Reply STOP to opt out.
    3. Last call (Last day): Hi {{1}}, the Christmas edit ends tonight. {{2}} is still in stock. Reply STOP to opt out.

What this tool does

Festival broadcasts fail when they start on the morning of the festival. The useful send is a teaser about ten days out, one offer, and a last call. This calendar lists 2027 dates for the festivals Indian D2C teams actually plan around, and a sequence you can turn into templates.

Fixed dates such as Republic Day, Independence Day, Tamil New Year, and Christmas follow the civil calendar. Diwali 2027 is 29 October, Onam is 12 September, Ganesh Chaturthi is 4 September, and Holi is 22 March on timeanddate and Drik Panchang. Eid dates depend on moon sighting and are marked tentative. Confirm before you lock a media plan.

How to use it

  • Pick the festivals you sell for. A jewellery brand does not need every food festival.
  • Write the three messages as marketing templates with an opt-out.
  • Do not send all three to people who never opted in.
  • Download the .ics file so the dates sit next to the shoot calendar.

Worked examples

Diwali: teaser on 19 October 2027, offer on 26 October, last call on 29 October.

Pongal: teaser on 5 January 2027, offer on 12 January, last call on 15 January.

Common mistakes

  • Putting the year in the URL. These pages stay on the festival name so next year’s dates can replace the copy.
  • Sending a teaser, an offer, and a last call to people who did not opt in.
  • Treating a tentative Eid date as final.

Use it on a live WhatsApp number

Turn each message into a template, then schedule the approved sends in Agentzee.

Match the festival to a template you already use, such as a fashion offer, instead of writing from zero on the day.

Questions people ask

When is Diwali in 2027?

29 October 2027, a Friday, on the calendars cited on this page.

When is Holi in 2027?

22 March 2027 on timeanddate and Drik Panchang. Some holiday lists use 23 March. Confirm the local tithi.

Are Eid dates final?

No. Eid al-Fitr is listed as 10 March 2027 and Eid al-Adha as 17 May 2027, both tentative until moon sighting.

Can I add the dates to Google Calendar?

Yes. Download the .ics file.

Is this a send button?

No. It is a planning list.

How many messages should one festival use?

Three: teaser, offer, last call. More than that is how people block the number.

Do I need an opt-in?

Yes for marketing templates.

Will the dates change next year?

The URL stays the same. The dates on the page are updated each December.

Related

See it on your own WhatsApp number

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