Free tools
WhatsApp Marketing ROI Calculator
The figures already on the page are a worked example for a 10,000-contact list. They are not an industry average and they are not an Agentzee result. Replace every rate with your own.
What this tool does
ROI here is (revenue − cost) ÷ cost. Revenue is contacts × sends × open × click × conversion × average order value. Cost is contacts × sends × cost per message. The same formula runs for WhatsApp, SMS, and email so the comparison is the formula, not a claim that one channel always wins.
The default rates are a teaching example: WhatsApp 70% open, 15% click, 8% conversion at ₹0.80; SMS 20% open, 5% click, 3% conversion at ₹0.15; email 25% open, 3% click, 2% conversion at ₹0.02; order value ₹1,800; 10,000 contacts; 1 send. Source of the example: this page, labelled as an illustration. Do not quote these rates as measured benchmarks.
How to use it
- Read the example result that is already calculated.
- Type your list size, sends, order value, and rates.
- Compare cost per order, not only ROI. A cheap channel with no orders is not a win.
- Copy the embed if you want the calculator on your own site, with a link back here.
Worked examples
If WhatsApp conversion in the example is 8% and email is 2%, WhatsApp can cost more per message and still cost less per order. Change the 8% to your real rate before you decide.
If you send four times a month, raise sends from 1 to 4. The cost scales with messages, not with the contact once.
Common mistakes
- Treating the default 70% as your open rate.
- Forgetting that marketing messages need an opt-in, so the contact count is the opted-in list.
- Comparing ROI when one channel has zero cost entered, which makes ROI undefined.
Use it on a live WhatsApp number
A calculator does not send the campaign. Agentzee sends the WhatsApp side on the official API after the template is approved.
Use the result to decide whether a broadcast is worth setting up, then look at pricing for the plan around it.
Questions people ask
Are the default rates an industry average?
No. They are a worked example printed on this page. Replace them.
What is ROI in this calculator?
(Revenue − cost) ÷ cost, shown as a percentage.
Why is email sometimes a higher ROI?
Because the example cost per email is tiny. Check cost per order before you drop a channel.
Does this include the Agentzee plan fee?
No. Add the plan from the pricing page on top of the message cost.
Can I embed it?
Yes. The snippet is an iframe plus a credit link to this page.
Can you email me the report?
The page opens a mail draft with the numbers. Nothing is stored.
Do I need an account?
No. The tool runs in the browser. Sign-up is only for sending the result on the official WhatsApp Business API.
Which contacts should I enter?
Only people who opted in to that channel.
Related
See it on your own WhatsApp number
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