Glossary
Marketing Conversation
A Meta conversation classification encompassing promotional template messages, product launches, seasonal discounts, cart abandonment incentives, and event invitations initiated by a business.
Understanding the marketing category
Under Meta's conversation-based pricing model, any business-initiated message that includes promotional language, discount vouchers, upsell recommendations, or general company announcements is categorized as a Marketing conversation.
A single marketing conversation charge covers a 24-hour communication session with the customer. During this window, your business can exchange unlimited back-and-forth messages with the user without incurring additional per-message fees.
Compliance and opt-in obligations
To prevent consumer spam, Meta mandates that all marketing templates undergo pre-approval before sending. Furthermore, businesses must hold verifiable opt-in consent from recipients.
Sending unsolicited marketing blasts can result in user blocks and reports, which lowers your phone number quality rating and restricts your daily messaging tier limits. Agentzee includes automated opt-out handling to keep your lists compliant.
Questions people ask
How is a marketing conversation different from a utility message?
Utility messages provide direct transactional confirmations that the customer expects (such as shipping receipts or appointment confirmations). Marketing messages contain promotional content or sales incentives.
How can I estimate the cost of marketing campaigns in India?
Meta sets standardized conversation rates per country. You can estimate your campaign expenditure accurately using our free WhatsApp pricing calculator.
Can I personalize marketing messages for each recipient?
Yes. Meta templates support dynamic custom parameters (such as customer name, product details, and personalized discount codes), which Agentzee populates automatically from your contact database.
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