Glossary
WhatsApp Green Tick (Official Business Account)
A verified badge displayed next to a business name on WhatsApp, confirming to customers that Meta has verified the brand as an authentic, established, and notable business entity.
Benefits of official brand verification
When a business earns the green tick badge, its registered brand name appears at the top of the chat window even if the customer has not saved the business phone number in their contacts. This visual confirmation builds instant credibility and trust.
Verified accounts typically experience significantly higher message open rates, lower block rates, and superior conversion on transactional and marketing campaigns, as consumers immediately recognize the account as official.
Eligibility criteria and the application process
Verification is granted exclusively by Meta at their discretion; no third-party software provider can sell or automatically grant the badge. Eligibility requires a fully verified Meta Business Manager, compliance with Meta Commerce policies, two-factor authentication, and evidence of brand notability in organic press and media.
Agentzee assists client brands through the verification checklist, optimizing business profile details, domain verification, and documentation to maximize approval probability.
Questions people ask
Can I use the WhatsApp Business API without a green tick?
Yes. Over 90% of businesses on the official API operate successfully with standard verified business profiles. The green tick is an optional trust badge for notable brands and is not required to run chatbots, broadcasts, or CRM workflows.
How much does Meta charge for the green tick badge?
Meta does not charge an application fee for the green tick badge. Beware of unauthorized agencies claiming to sell verified badges.
What happens if Meta rejects my green tick application?
If an initial application is rejected, you can reapply after 30 days while continuing full operational messaging through your WhatsApp Business API account.
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