Imagine Madhi has a tours and travels company and manages the company’s Instagram page with 70,000 followers.
As he focuses on lead generation with AI, he frequently posts content on Instagram, displaying the travel experience of his customers, reels of scenic tourist spots, time lapse of beautiful landscapes, beautiful moments from the memorable trips, and tour packages for different destinations.
The content grabs the attention of many people and makes them feel like they want to experience it by themselves. One of his reels about the Maldives goes viral and gets 1.2 M views in two days. But this is where AI lead generation becomes important. He was so excited, and the DMs are pouring in like a waterfall.
People DMs like:
How much does the package cost for four members?
Is there a group trip available next month?
Do you provide flights and hotel bookings included in the package?
The content is clearly attracting attention, but that’s when the real challenge begins.
Messages are flooded in, but by the time Madhi manages to manually DM a small portion of them, many potential customers have moved on to other travel agencies that responded faster.
The real issue is not the reach of the Instagram content, but the real challenge is how fast you respond and identify the potential clients from the DMs, because not all the DMs are ready to book the packages; some are just checking the budget for their future trips, while others are simply curious. So, we need to filter them using the automated lead generation with an AI chatbot.
The real problem: Unfiltered DMs kill your sales
Almost every business with a decent Instagram presence faces this exact problem. The Instagram Page is working fine with the reach of posts, reels, and stories. People see the content, like the content, and then they DM you.
But the DMs are not automatically a lead. It’s simply an expression of interest. Interest without qualification is simply noisy.
A real estate agent posts a reel showcasing a property walkthrough. It’s going for 105k views and 200 DMs, but half of them are people who are unlikely to buy a property in the next two years. A fitness coach posting transformation posts of their clients and DMs are flooded with, yet many of them are looking for free advice. An edtech founder promoting an online course receives a large amount of enquiries in their DMs, but more than half of them will not pay for a paid course.
Different Industries. Same problem. Same lost revenue.
The potential customers are there, but they are buried among a large group of people. The quicker you respond to the actual people who are actually ready to buy, the more likely you are to convert them into your customers, but manually, you can’t separate or find differences in a short span of time to identify who is actually ready to book from this pool of DMs.
That’s where our Instagram lead generation with AI steps in and messages instantly to all the DMs and filters the potential leads by a short qualification conversation in the DM, helping you to identify who is potentially ready to book.
Step-by-step guide to building a lead generation with an AI chatbot
Step 1: Train your chatbot with the knowledge base
This step builds a foundation for your AI lead generation chatbot to answer customer queries accurately and qualify potential leads based on the answers to the key questions.
For the Tours & Travels Instagram page, Madhi fed the AI with all his package catalogue
Tourist destinations
Itineraries
Pricing based on persons
What’s included
What’s not included
FAQs
Qualification questions
The more information you provide to the AI with the right knowledge, the more accurate the results become.
Step 2: Design the qualifying conversation, not a form
This is an advantage of lead generation with AI. The questions are not thrown at you all at once by the bot. Rather, it poses the qualifying question during a conversation flow and determines whether or not you are a qualified lead based on your response.
The flow of the tours & travels might look something like this:
User: “Hi, do you have a package for the Maldives?”
Chatbot: “Yes, we do!. I can show you the best options. But before that, is this for a couple or a group of friends, or a family?”
User: answers the question.
Chatbot: “Do you have an approximate budget in mind? which helps me to pick the right package for you.”
User: answers the question.
Chatbot: Do you already have specific dates in your mind, or are you flexible on dates?
User: answers the question.
These are the sample three qualifying questions that tell us about the type of traveler, budget, and timeline to determine whether they are a qualified lead or not.
If the user answers all the questions with clear and specific replies, then they pass the qualification, but if their replies are not specific, then they don’t qualify.
Step 3: Store qualified leads in CRM
One common mistake many businesses make is not saving qualified leads in a proper system like CRM’s. Instead, they left the qualified leads in the DM itself.
With proper lead generation with an AI setup, the moment the user qualifies, they automatically get saved in the CRM with fields like their conversation chat history, destination interest, budget, and travel dates.
Step 4: How we handle the unqualified ones
Unqualified leads should be handled appropriately since they may not be qualified at the moment but can be in the future. These leads could potentially book in the future. Therefore, it is essential to treat them well and leave a positive impression on them.
And for complex queries, customised itinerary, anything that is outside of the chatbot’s scope, then it smoothly handled over to a human support agent.
The Numbers difference
Let’s assume that we got 300 DMs from the Maldives reels.
Lead generation with AI:
The chatbot replies instantly to everyone who DM.
From those 300 people, around 100 actively continue in a conversation with the chatbot. From those, the chatbot asks the qualification questions like:
What’s your approximate budget?
Do you have fixed dates in your mind?
Can I get the people count?
After this conversation, 45 of them passed the qualification process and got saved in the CRM.
Without AI Lead generation :
Now, Madhi starts to reply manually to each DM. After replying to 40 to 50 people, he begins to feel exhausted. The remaining 250 people are still sitting in the DM for responses, but he can’t keep up. By the time he replies, many of the people booked with other travel agencies have responded faster. At best, he converts 3 to 5 bookings.
This difference is the hidden cost of not having a lead generation system with AI.
Conclusion
Whether you are selling your tour packages, real estate properties, coaching programs, or wedding planning services. The Problem is the same that people see your content, they like it, they DM you about it, but with the hundreds of messages pouring in. It becomes difficult to quickly identify who is actually interested in buying from the pool of crowded DMs
Lead generation with AI fixes that permanently by instantly replying to the DMs. Make the conversation with a qualifying question and be able to separate the potential leads to your CRM, and even handle the unqualified leads with a proper response to make a good impression. So, they may return when they’re ready to book in the future.
If this is exactly what you want for your Instagram page, an AI chatbot that instantly replies to them DMs, handles customer queries, makes qualifying conversations, and stores the potential leads in your CRM. At Agentzee, we have already built and deployed an AI Lead generation Instagram bot across various industries.
If you want for your industry, don’t hesitate to contact us. Please check out our product