₹1,800 sitting in the cart, no checkout. Instagram AI chatbot jumps in to clear out the cart
Let’s look at a real world scenario where our product gets stuck in an abandoned cart.
One Sunday evening, Madhu opens her Instagram account and starts browsing through her feed. Then, suddenly, your post regarding the hair serum appears in her feed. She sends a message to you in the comment section or through her DM regarding the link to the product. After receiving the product link, she clicked the product link, added the item to her cart, and just then a call or distraction came in, making her forget to complete the purchase.
And you? You have no idea why the product is still sitting in the cart. Your weekly analytics report says 89 abandoned carts. Week after week, nothing improves. In fact, the abandoned numbers continue to rise.
That’s the real problem with the abandoned carts. It’s not an absolute rejection; it’s just a distraction that thankfully can be fixed.
Here is why most of the brands get it wrong. They send a boring promotional email to the customers, which goes and sits in the promotion section, where there is already a large amount of unread emails. But with the Instagram AI chatbot, the user gets personalised messages in their DM.
Why Instagram DM’s stands out from the email
Imagine your email inbox as a packed waiting room where no one’s paying attention. When it comes to the Instagram DM, it actually feels like someone is directly calling your name and speaking to you.
Promotional emails’ opening rate is around 18% to 22% on a good day, but when it comes to Instagram DM’s, it was played on a different league because it got around 70% to 80% opening rate.
The thing is, some of the abandoned cart customers come through Instagram. They commented on your product post or DM’s you about the product so they know you exist in the Instagram world. So when you message them in their DM’s, it doesn’t feel unnatural or spammy.
Now, you can’t just randomly DM strangers on Instagram. There are some rules and restrictions within Instagram to use the socialized messages, but don’t worry, there is a legitimate way to do it.
The ultimate guide for the abandoned cart recovery workflow using the Instagram AI chatbot
Step 1: Capture the opt-in in the initial DM conversation
Opt-in permission is the foundation of the workflow. Without customer approval, nothing else works.
When the customer reaches out via DM or comments on your product post, which then navigates into DM, the Instagram AI chatbot handles the conversation. At the same point of time, we need to send the recurring notification(opt-in) request.
Sounds like: “Want latest product updates, restock alerts, and an exclusive 20% coupon offer only for you, here on Instagram?”
By putting the hook like exclusive coupon offers, most of the time they grant permission to opt in. After they approve, you get a token for your webhook. That single token opens the door for future engagement with the customer.
Make sure to tag all the customers who grant Instagram Opt-in approval as instagram_dm_opt_in in your database. This tag will be needed in the automation flow.
Step 2: Generate a weekly abandoned cart report and filter the right target customers
Setting up a weekly cron job to generate an abandoned cart report. This report helps us to identify which set of customers who have abandoned their carts. Most of the brands actually do this.
But here’s where most brands get it wrong by looking at the list and sending the same template boring email to everyone, which goes and sleeps in the customer’s promotional email section.
You are going to do it in a smart way. Filter the customers who come through Instagram by the tag you have explicitly set for them, “instagram_dm_opt_in”
These are Interested customers who:
Showed interest in your product
Initiate the conversation through post comments or DM
Grant Opt-in permissions for future engagements.
They’re already there, and they know about your products, and you have the legitimate rights to message them directly by having the Opt-in permission.
The tag “instagram_dm_opt_in” in your database is not just for information; instead, it plays a major role in sending the messages to the right people who are already interested in your product.
Step 3: Let the AI do the personalised writing without sounding like a bot
This is where our Instagram AI chatbot plays a crucial role in the workflow.
The AI goes through each customer profile, tracking what they viewed, engaged with, purchased earlier, and how long items have been left in their cart.
Then the Instagram AI chatbot writes the personalised message for each customer based on the profile information, rather than depending on a static template or a generic email template with the first name inserted.
Generic template(boring): “Hey, you forgot something in your cart. Come back and check it out.”
AI personalised(sounds human): “Hey Madhu! saw that you added hair repair serum to your cart last Sunday. I just wanted to check if you have any questions about the product before it sells out again. We are offering an exclusive 18% coupon only for you. Can I send you the product link with the coupon code? “
Same product but completely different energy.
The Instagram AI chatbot knows customer profile information, their purchase intent, and even the tone of the previous 1 to 1 conversations it had with the context you provided, which sounds exactly like your brand voice. It helps you to message hundreds of customers in a time that you would manually type a message for one customer.
The AI also provides dynamic offers to the customers based on their profile, but don’t worry, you can set the ceiling for the discount percentage you can give in the context you provide to the AI, then it decides the percentage based on the customer.
Step 4: Turn recurring notifications into your weekly sales nudges
When the personalised messages are ready for each customer, then the Instagram AI chatbot sends the messages using the recurring notification token that we get from step 1.
These notifications can be customised to send at a regular interval based on the weekly report about the abandoned cart.
The Instagram AI chatbot doesn’t only send personalised messages and disappear. If the customer starts a conversation, it replies with the knowledge you feed from your products. It pulls the information from the context you provided and answers the questions and guides them towards the checkout page.
If they say, “not interested,” then the Instagram AI chatbot simply thanks them and moves on, and comes back with a better offer in the next recurring notification.
The number after setting up the Instagram AI chatbot workflow
Let’s assume that you run this on 100 abandoned carts every week.
70% to 80% opening rate: let’s take 75 as the average customers see your message
12% conversion rate: minimum 9 to 12 customers turn into sales
Average order value ranges from ₹1,200 to ₹10,000 among converted customers
If you do the math properly, that’s ~60,000 per month from the abandoned cart customers only.
Honestly, the conversion rate I mentioned is very conservative. Since these customers have already shown interest in your product, the chances of conversion rate realistically are around 30% to 35%, based on your product.
Conclusion
The abandoned cart problem is not a new thing. Every e-commerce business faces them.
What is an outdated solution is that it still sends the boring email for the reminder that gets ignored in the crowded promotional section. The smarter approach is setting up an Instagram AI chatbot, which performs personalised messaging workflow with recurring notifications, as it is the smartest way to fix the abandoned cart issue. Instead of hoping the customer comes back. We need to actively take part where this generation lives, which is on Instagram.
You’ve already done the hard path by getting the customer to show interest in your product. They visited. They liked. They added the item to the cart. The intent is visible.
The Instagram AI chatbot simply completes the journey by sending the personalised messages that turn hesitation into action.
At Agentzee, we’ve built a fully functional AI-based abandoned cart recovery agent with personalised recurring messaging.
Let the Instagram AI chatbot do the work. You capture the interest, and it turns into sales. Please check out our product