Multichannel Profit Intelligence100% Free · No Login RequiredRate Cards Verified October 2026

Marketplace Profit Calculator: Amazon vs Flipkart vs Myntra vs Meesho

A ₹999 cotton kurta does not earn the same profit on every marketplace. Enter your selling price and manufacturing cost below to see net payouts, platform deductions, return provisions, and true contribution margins side by side.

Interactive Simulator

Product & Cost Inputs

Rates verified October 2026
₹
₹
Includes packaging & dispatch overhead: ₹35/unit

Amazon India

Amazon Easy Ship
Net Contribution Margin
₹339(33.9%)
Per delivered unit after returns
Customer MRP₹999
Referral / Comm. Fee-₹135
Fixed / Closing Fee-₹25
Shipping & Logistics-₹74
18% GST on Fees-₹42
Reverse Return Provision-₹19
Net Bank Settlement₹713
Less COGS & Packaging-₹355

Flipkart

Flipkart Standard
Net Contribution Margin
₹319(31.9%)
Per delivered unit after returns
Customer MRP₹999
Referral / Comm. Fee-₹130
Fixed / Closing Fee-₹30
Shipping & Logistics-₹92
18% GST on Fees-₹45
Reverse Return Provision-₹18
Net Bank Settlement₹692
Less COGS & Packaging-₹355

Myntra

Myntra Partner
Net Contribution Margin
₹229(22.9%)
Per delivered unit after returns
Customer MRP₹999
Referral / Comm. Fee-₹240
Fixed / Closing Fee₹0
Shipping & Logistics-₹85
18% GST on Fees-₹58
Reverse Return Provision-₹22
Net Bank Settlement₹606
Less COGS & Packaging-₹355
Highest Margin

Meesho

Meesho Zero Comm
Net Contribution Margin
₹527(52.7%)
Per delivered unit after returns
Customer MRP₹999
Referral / Comm. Fee₹0 (0%)
Fixed / Closing Fee₹0
Shipping & Logistics-₹65
18% GST on Fees-₹12
Reverse Return Provision-₹31
Net Bank Settlement₹912
Less COGS & Packaging-₹355
Automate for all SKUs

See this true margin for every SKU in your catalog automatically

Upload last month's settlement files. Within 48 hours, Agentzee gives you an automated report of missing payouts, fee overcharges, and your 10 lowest-margin SKUs.

Step-by-Step Guide

How this tool works

01

Enter Category & Product Costs

Select your product category, retail selling price (MRP/Listing Price), manufacturing cost (COGS), and packaging cost per unit.

02

Review Channel Deductions

The engine applies verified October 2026 referral fees, closing/fixed fees, shipping slabs, return allowances, and 18% GST.

03

Compare Contribution Margins

Inspect exact net bank settlements and take-home contribution margins (₹ and %) across all four marketplaces instantly.

Why top-line GMV conceals your real e-commerce profit

Most multichannel brands track top-line GMV across Amazon, Flipkart, Myntra, and Meesho. However, each marketplace structures its fee schedule differently. Amazon charges referral fees ranging from 5% to 19% plus closing fees and weight-based shipping. Flipkart charges marketplace commissions, fixed fees, and collection charges. Myntra operates on higher commission percentages with logistics surcharges, while Meesho promotes 0% commission but shifts courier return shipping expenses directly onto sellers.

Without a unified contribution margin model, brands often discover that a product generating ₹10 lakh in gross sales on one channel is quietly losing ₹45,000 every single month after returns and hidden deductions are factored in.

The 6 elements of true contribution margin per SKU

To accurately evaluate whether a marketplace listing is viable, your calculation must incorporate all six layers of deductions:

  • Marketplace Referral / Commission: The percentage fee charged on the customer sale price, subject to category-specific pricing slabs.
  • Fixed & Closing Fees: Flat transaction fees debited per order (e.g. Amazon's ₹5 to ₹61 closing fee based on price band; Flipkart's ₹13 to ₹63 fixed fee).
  • Forward Shipping & Weight Handling: Courier and handling charges based on dimensional or dead weight tiers (500g, 1kg, 2kg).
  • Return & RTO Cost Provision: Reverse logistics fees, repackaging costs, and an inventory write-off allowance for damaged or soiled returns.
  • Taxes on Fees (18% GST): The 18% GST levied by marketplaces on their commission and logistics services, which requires an active input tax credit (ITC) claim to recover.
  • 1% TCS (Tax Collected at Source): The mandatory 1% deduction under Section 52 of the CGST Act withheld by marketplaces on net taxable supplies.
Free 48-Hour Profit Audit

See this true margin for every SKU in your catalog automatically

Upload last month's settlement files. Within 48 hours, our team delivers a complete audit showing missing payouts, fee overcharges, and your 10 lowest-margin SKUs.

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