Comments are one of the strongest indicators of audience engagement on Instagram. When people leave comments on your posts, they’re not just consuming content—they’re starting conversations.

For businesses and creators, managing comments at scale is essential: replying to questions, handling support queries, and engaging with the community. Thankfully, the Instagram Graph API makes it possible to fetch, post, reply, and delete comments programmatically.

In this guide, we’ll cover everything you need to know about Instagram comments and replies using the Graph API.

Why Are Comments Important?

Measure engagement: Likes are passive; comments show real interaction.

Understand your audience: Comments give direct feedback on products or content.

Boost visibility: More comments signal to Instagram that your content is engaging.

Customer support: Quickly reply to customer queries under your posts.

1. Get All Comments on a Media Post

To fetch all comments under a post (photo, video, or reel), use the media ID.

Endpoint:

GET /{media-id}/comments?fields=id,text,username,like_count,timestamp&access_token={token}

Common Parameters:

{media-id} → ID of the Instagram media (photo, video, reel).

{comment-id} → The ID of the parent comment.

{fields} → Which details you want about each comment, Select details like id, text, username, like_count, timestamp

{token} → A valid access token with the right permissions.

Common Required Permissions:

instagram_basic – Needed to read account and media details.

instagram_manage_comments – Needed to read and manage comments on your posts.

Common Fields:

id – Unique ID of the comment.

text – The comment text (message).

username – Instagram username of the comment.

like_count – Number of likes the comment received.

timestamp – When the comment was posted.

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2. Get a Single Comment by Comment ID

Sometimes you only need one specific comment—for example, when moderating or responding.

Endpoint:

GET /{comment-id}?fields=id,text,username,like_count,timestamp&access_token={token}

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3. Get Replies for a Comment

To track conversations, you can fetch all replies made to a specific parent comment.

Endpoint:

GET /{comment-id}/replies?fields=id,text,username,like_count,timestamp&access_token={token}

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4. Post a Comment on Media

Want to comment as your business account? Use the POST method.

Endpoint:

POST /{media-id}/comments?message={your-comment-text}&access_token={token}

Parameters:

message (Required) – The text of the comment you want to post.

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5. Post a Reply to a Comment

Reply directly to an existing comment with this endpoint:

Endpoint:

POST /{comment-id}/replies?message={your-reply-text}&access_token={token}

{comment-id} → The ID of the comment you want to reply to.

message → The reply text you want to send.

{token} → A valid access token with the right permissions.

Parameters:

message (Required) – The text of the comment you want to post.

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6. Delete a Comment

To remove spam or offensive comments, you can delete them programmatically.

Endpoint:

DELETE /{comment-id}?access_token={token}

{comment-id} → The ID of the comment you want to delete.

{token} → A valid access token with the right permissions.

Parameters:

No extra parameters are required apart from the comment ID and access token.

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Conclusions:

The Instagram Graph API gives businesses and creators full control over comment management:

Fetch all comments or a single one.

Retrieve replies for deeper engagement.

Post new comments and replies directly.

Delete unwanted comments.

By integrating these endpoints, you can automate engagement, improve customer support, and keep your community healthy—all while saving time.

How to Build Your Own Instagram Comment Management System and Automate the Process with AI Using Meta’s Graph API